Thursday, February 14, 2013

Happy Valentine's Day San Jose!

This Valentine's Day, I have to plug a chocolate store that I just found out about recently. Schurra's has been making fine confections since 1912, and they have been based in San Jose since the early 1930s. They make their candy and chocolates from scratch each day on-site at their historic San Jose location (840 The Alameda). Everything is made by hand, they have no machines to automate the process. I had a chance to try some of their chocolate a couple days ago and it blew me away. You have to try the salted dark chocolate caramels!

So instead of stocking up on Godiva or Ghiradelli this Valentine's Day, why not go hyperlocal and try something made right here in San Jose!

To visit Schurra's website click here.


Schurra's, creating a tradition of Fine Confections since 1912.  Albert and Justin Schurra started their confectionery business with retail stores in Stockton and Modesto California.  They soon expanded their candy business to include wholesale accounts throughout Northern California.  In the early 1930's they closed their stores in Stockton and Modesto and moved to The Alameda in San Jose.  The Alameda, also known as the beautiful way, was San Jose's premier neighborhood.  The mansions of successful doctors, lawyers and architects lined the street as they do today.  However, today they have been converted to offices for doctors, lawyers and architects.  A street car system ran down the center of the street carrying passengers from Alum Rock Park through downtown and out towards the town of Santa Clara.  The Alameda was and is also known as Hwy 82.  It was the most modern route to San Francisco at the time.   In the mid 1930's Albert Schurra purchased the building at 848 The Alameda.  He designed a "Sunshine Candy Kitchen"  where customers could watch candy being made through the windows.  Skilled women would sit in the front windows that faced The Alameda and artistically dip chocolates by hand.  Many of the chocolate dippers worked for Schurra's well into their 90's and two, Gladys Neisonger and Myrtle Bay, lived to be over 100 years old. While we have since located next door to the old Sunshine Candy Kitchen, we proudly carry on Albert and Justin's time-honored traditions and adhere to their standards of quality by making everything from scratch everyday.

Visit our Historic Shop at
840 The Alameda
San Jose, CA 95126
ph. 408.289.1562
fax. 408.289.9222
Store Hours:  Monday - Friday 10am - 6:30pm
Saturdays 10am - 5:30pm
Closed Sundays except for the Sunday before Christmas, Valentine's and Easter.  We are open those 3 Sundays from 11:30am - 4:00pm


  1. Been going there since I was a kid! Awesome place.

  2. Got my chocolate there yesterday, deliciousl