Sunday, February 2, 2014

Fogo de Chão Coming to San Jose this Month!

Internationally renowned Brazilian steakhouse Fogo de Chão is opening their first Northern Californian location later this month at Santana Row. I will have more information about the restaurant later in February, but for now there is a neat video about the "Gaucho Way" and a contest for a 7-day expedition to Brazil below. I am really, really looking forward to this restaurant!

Brazilian Steakhouse Fogo de Chão, Opening Its First Northern California Location in February, Launches “Expedition Brazil,” A National Contest for Adventure-Seeking “Culture-vores”

Fogo de Chão has launched “Expedition Brazil,” a national contest that is perfectly fit for adventure-seeking Fogo fans. It invites these “culture-vores” into the world of Fogo by offering an insider’s look into the beautiful country of Brazil. One lucky fan and their guest will be awarded one of four, 7-day travel expeditions that include dining at a Fogo restaurant in Brazil. Entries are accepted through Feb. 16, 2014, and judging is based on several criteria such as creativity and uniqueness of the submission, describing why they are perfect to win the exciting journey. Complete details and Official Rules at: de Chão will open its first Northern California location at Santana Row in San Jose in February 2014.

In September 2013, U.S Fogo de Chão assembled a team of Fogo leadership and Brazilian gauchos to return to Southern Brazil, where the deep cultural roots of Fogo de Chão were formed. They spent time on the family farms of authentic Fogo de Chão gaucho chefs and became immersed in the rich Southern Brazilian culture. “It was during our own expedition to Brazil that we were inspired to fully develop the contest, as we realized what an incredible insider’s look we could provide to our guests,” says Fogo de Chão marketing director Andy Feldmann, “What better way to create something special for our fans than to send them on an unforgettable adventure throughout Brazil, where Fogo de Chão originated?”

The contest was launched in conjunction with “The Gaucho Way,” a short 3-minute film that tells the Fogo story through the eyes of one of their gauchos. The majority of the video was shot on location in Southern Brazil. The story represents the many gauchos that have traveled to the U.S. with Fogo to share their culture here in America. The film brings to life the passion, heritage and distinctive culinary style that Fogo has been known for since it opened its first restaurant in Brazil in 1979, before importing the concept to the U.S. in 1997. The documentary can be viewed at or

About Fogo de Chão
Fogo de Chão® Churrascaria - Brazilian Steakhouse was founded in 1979 in Porto Alegre, Brazil and expanded into the U.S. in 1997. There are currently 22 locations throughout the United States and nine locations in Brazil with the recent openings in New York City and the Jardins neighborhood of São Paulo. San Jose, California to follow in 2014. For more information, please visit www.fogo.comFollow FOGO on Facebook.

NO PURCHASE NECESSARY. Submission period ends on 2/16/14. Open to legal residents of 50 U.S. and DC, 21 and older. Void where prohibited. For Official Rules, click here. Sponsor: Fogo de Chão (Holdings) Inc. 14881 Quorum Drive, Suite 750, Dallas, Texas 75254.



  1. Replies
    1. Chain does not equal McDonald's. I'm going to give it a chance.

    2. It will be our only Brazilian steakhouse in San Jose when it opens up, and it is a chain in the same sense that Flemings or Ruth's Chris is a chain. Those are great restaurants despite having multiple locations. (Note: a second Brazilian steakhouse is going to open Downtown where Nazca Peruvian used to be)

    3. I don't know... I think their food is probably shipped in frozen from some central supplier. It might taste good, but it's mass produced. And sorry, but that downtown location is doomed. There's zero pedestrian traffic on that block unless it's folks going to Caravan or the Greyhound station. I give it months...

    4. It's also right across the street from CityView Plaza, which contains several large office buildings. It could certainly work as a business lunch spot, although maybe not so much for nightlife.

    5. Speaking of chains, what's going on with Chick Fil A at San Jose Market Center? There's been zero news since it was announced on this blog last year.

    6. It's been open for a while and doing really well (packed every time I have gone there). There is also a second Chick-fil-A location now in Sunnyvale.

    7. Pretty sure Anon was talking about the one they're planning to open on Coleman (at the SJ Market Center)....last I heard they were going through the planning process.

    8. Ah, I should have read that post better. Have no info on that one.

  2. Can't wait! I've eaten at the Beverly Hills and Las Vegas locations and it's the best Brazilian BBQ IMHO. Though, the Bay Area has some other good places too, such as Espetus and Pampas. This is definitely a win for SJ and will fit into Santana Row nicely.