Hoka plans to open its first Bay Area storefront at Santana Row this fall, filling the roughly 850-square-foot space previously occupied by Arc’teryx. The outdoor apparel brand relocated to a larger location at Westfield Valley Fair, creating the opening for the popular performance footwear company. Marketing materials already posted at the site confirm a fall debut.
The arrival aligns with broader shifts toward active lifestyles at the mixed-use center. A 60,000-square-foot Life Time fitness club is also preparing to open in the former Best Buy space. Reformation, the Los Angeles-based women’s clothing brand, is preparing a more than 2,000-square-foot store next to Sezane for a fall opening as well. Johnny Doughnuts celebrated the launch of its fifth location at the Row in late June, while the upscale cocktail bar Flora is expected later this year in the former Rosie McCann’s space.
Santana Row has experienced some turnover on the dining side. Vine Hospitality’s portfolio-wide closures eliminated LB Steak, Left Bank and Meso Modern Mediterranean, removing more than 175 jobs from the center. Those vacancies form part of the ongoing evolution that has also brought in new retail and fitness options.
Source: SVBJ
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