Holiday San Jose Invites You to Shop Local This Season

The City of San Jose has launched its Holiday San Jose campaign to highlight the vibrant local retail scene and encourage everyone to support small businesses throughout the holiday period. This initiative features a comprehensive guide to 12 distinctive shopping districts across the city, showcasing more than 300 unique spots for shopping, dining, and gathering with loved ones. From family-owned boutiques to cozy eateries, these areas offer one-of-a-kind experiences that capture the essence of San Jose's diverse communities. The campaign builds on past efforts to promote economic vitality by directing attention to neighborhood gems often overlooked in favor of larger chains.

Participating in Holiday San Jose means investing directly in the city's future, as every purchase helps sustain jobs and contributes to the local economy. Dollars spent here circulate within the community, supporting entrepreneurs who bring cultural richness and innovation to San Jose. Neighborhoods like Winchester Row and Downtown San Jose stand out with their mix of historic charm and modern appeal, providing perfect settings for holiday outings. Business associations have collaborated to create maps and promotional materials that make it easy to explore these districts, whether on foot or by public transit.

Beyond shopping, the season comes alive with festive events that draw families and visitors alike. Christmas in the Park transforms Plaza de Cesar Chavez into a wonderland of lights and displays, running from late November through early January. History San Jose hosts the Children's Heritage Holiday on December 13, offering hands-on activities and cultural demonstrations for young attendees. For music lovers, the Holly Jolly Holiday event at Tech CU Arena on December 14 promises an entertaining performance to kick off celebrations.

Holiday San Jose also ties into broader recognition of the city as a top destination for seasonal cheer, with attractions like the Winchester Mystery House tours adding a touch of intrigue. Residents and tourists can plan staycations that include theater shows or outdoor skating, blending relaxation with discovery. The campaign reminds everyone that supporting local merchants strengthens the fabric of San Jose, paving the way for even more growth in the years ahead.

For the full guide and district details, visit https://www.sjeconomy.com/how-we-help/programs-and-services/holiday-san-jose

New Rooftop Views and Vietnamese Cuisine Coming to San Jose's SoFa District

A vacant building at 374 South First Street in Downtown San Jose's SoFa district prepares for a new chapter with plans for a Vietnamese restaurant and rooftop deck. Once home to popular spots like Eulipia Restaurant & Bar, Cafe Stritch jazz club, and Mama Kin, the two-story structure from 1927 has recently (and sadly) stood empty. Now, entrepreneur Viet Nguyen and architect Abraham Zavala aim to fill it with vibrant dining across both floors, complete with a bar and seating areas connected by stairs and an elevator.

The restaurant draws inspiration from Nguyen's successful ventures, such as Gao Kitchen & Bar in San Mateo and San Francisco, alongside Ben Tre Vietnamese Homestyle Cuisine locations in Millbrae, South San Francisco, and San Francisco. This addition will bring authentic Vietnamese flavors to SoFa, wish several Instagram-worthy dishes. The 8,000-square-foot building will undergo a full interior transformation to create welcoming environments on each level.

Crowning the project, a new rooftop deck of 850 to 1,000 square will offer panoramic views while being set back from the street for seamless integration with the neighborhood. This will be the first eatery with a rooftop view in SoFA and I'm pretty sure it will be the first 3-story restaurant in San Jose. This type of multi-level restaurant and bar setup is very appropriate for the neighborhood, which ideally should be brimming with activity until closing time.

Source: The Mercury News

PayPal Park's Concert Era: Bringing 15 Live Music Events to San Jose Each Year

San Jose has greenlit up to 15 concerts annually at PayPal Park, expanding the city's largest outdoor venue into a key spot for live music. This decision opens doors for major acts to perform between 9 a.m. and 11 p.m., adding to the limited options for large-scale shows in the area.

The concerts stand to invigorate the local economy through hundreds of jobs tied to event operations. Visitors from afar will fill hotels, while attendees head to nearby restaurants and bars before and after shows, creating a ripple effect. City leaders plan to track this impact using cellphone data, sales tax figures, and small business health metrics. Past events like those featuring electronic music artists near City Hall and in the SoFA District already attracted over 20,000 people, hinting at the potential for even greater activity around PayPal Park.

This development also promises to enhance Downtown San Jose, with spillover crowds exploring unique spots for dining and nightlife. As the region's biggest city, San Jose gains from these gatherings that foster community and draw attention to its evolving scene. The venue's location near retail areas could boost sales for businesses, as seen with a 15 percent increase during previous holiday events at the park.

To address potential issues, the city requires noise studies for the first two concerts and commits to monitoring effects on neighbors. Limits on the number of shows help balance excitement with resident comfort, ensuring adjustments if needed. Traffic concerns around exits like Coleman Avenue receive attention too, with hopes for smoother flow during events.

Overall, these concerts along with a future Levitt Pavilion in Downtown San Jose mark progress toward making San Jose a must-visit destination for music lovers.

Source: SVBJ

Nvidia's Hexagonal Headquarters Expansion: A Silicon Valley Power Move That Elevates San Jose's Tech Landscape

Nvidia has plans for a yet another striking pixelated office building in Santa Clara, just minutes from San Jose's vibrant core. The proposed 692,634-square-foot structure at 2300 and 2350 Walsh Avenue draws inspiration from the company's flagship headquarters, adopting a distinctive hexagonal form across three stories. Accompanied by three levels of underground parking and a pedestrian bridge spanning Walsh Avenue to link with an adjacent property, this development underscores the relentless forward momentum of innovation in our region. Acquired by Nvidia in May for $123 million, the site currently holds ten buildings set for transformation into a hub of cutting-edge work.

This project fits into Nvidia's aggressive 2025 real estate strategy, where the company has invested over $400 million in properties encircling its Santa Clara base. Another filing from May outlines a 324,000-square-foot facility at 2400 Condesa Street, blending offices, labs, and additional parking to fuel research and development. With Devcon Construction handling the build and Gensler leading the design, these initiatives promise to inject fresh energy into the local economy, drawing top engineers, researchers, and entrepreneurs who often commute through or settle in San Jose. The architectural review sits with Santa Clara city officials as of early December, hinting at construction that could break ground soon.

For San Jose residents and businesses, Nvidia's growth ripples outward like waves from a stone skipped across the Guadalupe River. As talent pools deepen and collaborative opportunities multiply, our city's own tech ecosystem stands to gain immensely. Watch for the hexagonal silhouette to become a new landmark in Silicon Valley's landscape.

Source: SVBJ

Bonus: BART Extension Takes Shape

Construction on the BART Silicon Valley Phase II project has advanced as crews at the West Portal site near PayPal Park and the Santa Clara train station have dug a launch shaft for the tunnel boring machine. This effort focuses on creating a cut-and-cover ramp where trains will enter and exit the underground tunnel, built by excavating to the required depth and then constructing a steel and concrete structure before backfilling.

The tunnel will stretch five miles eastward to connect with the Berryessa BART station, running 80 feet below ground. Tunnel boring is set to begin in the first quarter of 2028 or 2029 and continue for three to three and a half years. Three new underground stations will serve riders along the route at Diridon, Downtown San Jose, and 28th Street in Little Portugal. A fourth above-ground station will be built in Santa Clara.

With a projected opening in 2037 (sorry, but wtf?), the extension promises to link San Jose more closely to the broader Bay Area network. Current estimates place the cost between $12.1 billion and $12.5 billion, reflecting the scale of this infrastructure investment. The arrival of BART underground will open doors to new opportunities, from quicker trips to Silicon Valley jobs to seamless connections to Downtown San Jose.

Source: SVBJ

Pretty Good Advice Opens in Downtown San Jose: Elevating Vegetarian Eats with Local Roots

9am UPDATE: Ribbon Cutting has been postponed, new date will be shared soon.

Pretty Good Advice is celebrating its grand opening at 125 Paseo de San Antonio in Downtown San Jose today. The event kicks off at 12:15 p.m., with remarks and a ribbon cutting starting at 12:20 p.m. Speakers include Mayor Mahan, Councilmember Tordillos, representatives from the San Jose Downtown Association, and owner Matt McNamara. This marks the restaurant's third location and its first in San Jose, following outposts in Santa Cruz and Soquel, taking over the space once occupied by a Togo's that closed in 2024.

Owner Matt McNamara, a South Bay native who attended Bellarmine College Prep, brings a wealth of experience from Michelin-starred kitchens across Europe and the United States. His journey led to founding Sons & Daughters in San Francisco, which earned a Michelin star shortly after opening. In 2013, McNamara acquired an 83-acre farm in the Santa Cruz Mountains to grow fruits, herbs, mushrooms, and perennials, shifting his focus toward making high-quality, seasonal food accessible beyond fine dining settings. Pretty Good Advice emerged from this vision, offering a 100% vegetarian menu with vegan options, crafted with technique and care from local farms at approachable prices.

This addition enriches San Jose's diverse dining landscape, where McNamara sees the city as the top food destination in the United States right now. The restaurant's unique concept aligns with the area's blend of flavors and innovation, inviting locals and visitors to explore new vegetarian dishes amid a scene already packed with global cuisines.

For more information, visit https://www.prettygoodadvicerestaurant.com/

 

Rare 126-Unit Mixed-Use Development Approved for Willow Glen

San Jose has given the go-ahead for a seven-story mixed-use building at 940 Willow Street in Willow Glen, transforming a current liquor store site into 126 apartments. The project includes a mix of studios, one-bedrooms, two-bedrooms, and three-bedrooms, with 15 percent dedicated to very low-income households and another 15 percent to moderate-income ones. This approval leverages state laws to address housing needs, allowing development on a commercially zoned parcel that otherwise might not support residential units.

Developers from Redco have incorporated neighborhood-sensitive designs, such as adjusted building heights and architectural features that blend with Willow Glen's charm. Extra parking considerations aim to minimize disruptions, showing a commitment to fitting the project into the community's fabric. Supporters highlight the urgent need for more homes across the city, noting that areas like Willow Glen can contribute fairly to solving broader housing shortages.

While some residents expressed worries about traffic, sewer strain, and neighborhood character during hearings, city officials emphasized that state regulations guide the process to ensure safety and feasibility. The development passed review without findings of adverse health or safety impacts, paving the way for construction.

This addition stands to enrich Willow Glen by bringing new residents who will support nearby shops and services along "The Avenue." The design looks pretty good for a midrise project and overall from a development perspective it will be a tremendous improvement over the discount liquor store that sits there right now.

Source: The Mercury News

15 Years of Holiday Traditions at Fiesta Navideña

The Mexican Heritage Plaza in East San Jose comes alive each December with lights, music, and community spirit for Fiesta Navideña. This year marks the 15th annual gathering on Saturday, December 13, 2025, from 5:30 pm to 9:30 pm, with doors opening at 5:00 pm. Families and friends fill the space at 1700 Alum Rock Avenue to close out the year with free activities that highlight cultural roots and seasonal joy.

Carlos y Charlos take the stage for a free concert, delivering norteño and conjunto rhythms that echo through the Mayfair neighborhood. Their sound draws from legends like Los Alegres de Terán and Narciso Martinez, bringing energy that gets everyone moving. Alongside the music, Los Lupeños de San José perform folklórico dances, adding colorful motion and tradition to the evening.

Teatro Vision leads an interactive posada, inviting participants to join in a classic Mexican custom of hospitality and celebration. An art workshop welcomes all ages to create together, while local vendors sell handmade crafts and gifts. The scent of fresh tamales wafts through the air, rounding out the sensory experience.

Founded in 1999, the Mexican Heritage Plaza serves as a key cultural hub, hosting over 100,000 visitors annually through arts and events that strengthen community ties. Fiesta Navideña embodies this mission by uniting generations in a shared appreciation of heritage and resilience.

For registration and more information, visit https://www.eventbrite.com/e/fiesta-navidena-tickets-1830965891269

San Jose's 2026 Spotlight: Hosting the Super Bowl and World Cup

San Jose stands ready to welcome the world in 2026 with the Super Bowl and six FIFA World Cup matches at Levi's Stadium. This marks a historic moment as the first time any region hosts both events in the same year. Local leaders see this as an opportunity to showcase the city's vibrant energy, drawing visitors to explore Downtown San Jose's new restaurants and ongoing revitalization projects that connect its diverse districts.

The combined economic impact could exceed $1 billion, with the Super Bowl expected to attract 90,000 tourists and the World Cup bringing in 260,000 more. City officials aim to leverage this influx by creating activations around the events, such as culturally inspired concerts tied to participating countries. Businesses are encouraged to adapt, perhaps turning spots into fan headquarters for specific teams to enhance the festive atmosphere.

Tomorrow's World Cup draw on December 5 sets the stage for tailored experiences, revealing which nations will compete here and inspiring local plans. Beyond the stadium, the focus includes community events that offer Super Bowl or World Cup vibes without needing tickets, making the celebrations accessible to residents and visitors alike.

Team San Jose has introduced the San Jose 26 campaign to highlight hotels, dining, and attractions, paired with the Fly, Stay, Play initiative promoting the international airport as a gateway. This effort builds on the city's history of hosting major sports, from past Super Bowls to World Cup games, positioning San Jose as an emerging tourism destination for years ahead.

For more information on events and ways to get involved, visit https://sj26.sanjose.org/

Source: SVBJ

South First Fridays Lights Up Downtown San Jose with Art and Community

Every first Friday of the month (including today), Downtown San Jose transforms into a hub of creativity during South First Fridays, an evening dedicated to arts and culture in the SoFA district and surrounding areas. This free, all-ages event invites everyone to explore galleries, museums, and creative spaces from 5 to 9 PM, fostering connections among artists, locals, and visitors. With its roots in the vibrant SoFA neighborhood, the gathering extends to spots like the Historic District and Martha Gardens, offering a chance to wander through diverse venues and discover the city's artistic pulse.

Today, South First Fridays kicks off the holiday season with special exhibitions and live performances. Attendees can meet artists, participate in zine-making sessions, enjoy jazz jams, and view works ranging from international zine collections to quilts and contemporary installations. Highlights include curator-led tours, youth photography displays, and cultural storytelling, all designed to spark inspiration and holiday cheer.

Participating spots such as ANNO DOMINI, KALEID Gallery, MACLA, San Jose Institute of Contemporary Art, and San Jose Museum of Quilts & Textiles showcase a mix of solo shows, group exhibitions, and interactive activities. Other venues like San Jose Jazz for live music sets, Art Ark Gallery with its array of artists and tunes, and MACHU PICCHU Gallery of the Americas for handmade gifts from Indigenous artisans add layers of excitement. These locations, scattered along streets like South First and South Sixth, make it easy to hop from one discovery to the next.

This monthly tradition strengthens San Jose's reputation as a creative destination, drawing people to support local talent and explore unique offerings. Whether seeking affordable artworks starting at $15 or simply soaking in the community atmosphere, South First Fridays provides an accessible way to experience the city's cultural depth.