Yet another significant San Jose institution has decided to drop the word "San Jose" from its name. The San Jose Silicon Valley Chamber of Commerce is now the "The Silicon Valley Organization."
This follows an unsettling trend preceded by The Business Journal and The Mercury News, our two top news publications. Dare I say it--should the city of San Jose be renamed the city of Silicon Valley to better raise our global awareness in light of these continued changes? You might be surprised to hear that I'm not completely opposed to the idea.