Santa Clara Street Shines Brighter with New Beautification Efforts

San Jose has launched an $800,000 initiative to refresh a key section of Santa Clara Street, bringing together the city, the San Jose Downtown Association, and other partners. This project includes 17 targeted improvements, such as repainting buildings, adding murals, and reactivating storefronts. These changes aim to create a more cohesive feel in Downtown San Jose, linking its diverse neighborhoods through thoughtful updates.

The enhancements focus on boosting foot traffic and supporting local businesses that have anchored the area for decades. Establishments like Ngan Tailoring and AK Liquor Store, both operating for over 30 years, receive special attention as a way to recognize their lasting contributions. By drawing more people to the corridor, the project also promotes public safety through increased activity and visibility on the streets.

Downtown San Jose continues its strong recovery from the pandemic, with nighttime visitor levels nearing pre-2020 figures. Initiatives like this corridor upgrade provide the momentum needed to restore and exceed that earlier energy. City leaders view it as the beginning of wider efforts to weave together the various parts of Downtown, fostering a unified urban experience.

With major events on the horizon, including Super Bowl LX and the FIFA World Cup in 2026, these beautifications position San Jose to welcome hundreds of thousands of visitors. The refreshed street will showcase the city's offerings, encouraging exploration and investment in local spots. As more projects unfold, Santa Clara Street stands as a promising example of how targeted improvements can elevate the entire community.

Source: SVBJ

San Jose Jazz Summer Fest 2025 Promises Three Days of Musical Magic in Downtown

San Jose gears up for the 35th San Jose Jazz Summer Fest from August 8 to 10 at Plaza de Cesar Chavez Park, where nine stages will host jazz, blues, salsa, Latin, R&B, and global music. This annual celebration draws music lovers to Downtown San Jose for a weekend filled with performances, food options, and family-friendly activities that showcase the city's lively arts scene. The festival kicks off with events like the Noche de Alebrijes Gala on August 6, setting the stage for an unforgettable experience in the heart of Silicon Valley.

The lineup features standout artists such as Lalah Hathaway, Preservation Hall Jazz Band, Jose James, Andre Cruz, Chris Lujan, Bennett Roth, and the Oakland Interfaith Gospel Choir, among others performing across various stages including the California Theatre Stage and Montgomery Theater Stage. Attendees can enjoy sets at venues like the ASML Next Gen Stage at the San Jose Museum of Art, starting at noon, with opportunities to discover emerging talents alongside established names. This diverse array of music reflects San Jose's inclusive spirit, offering something for every taste from soulful rhythms to energetic beats.

Tickets remain available at various levels to suit different preferences, ensuring accessibility for all ages to join the festivities. Special elements include the festival app for schedules and updates, plus interactive zones that enhance the overall experience. For more information and tickets, head over here.

Downtown San Jose Demonstrates Solid Economic Progress in New City Report

A recent report from the San Jose Economic Development and Cultural Affairs Office reveals encouraging signs of recovery and growth in Downtown San Jose over the 12 months ending in June. Jobs in the area reached an estimated 27,400 during the 2025 fiscal year, marking an 8.3 percent increase from the previous year's 25,300. This uptick reflects ongoing reinvestment efforts as the city navigates post-pandemic challenges, with employment figures climbing back toward the pre-2020 level of around 43,000 jobs. Such advancements signal a strengthening foundation for businesses and workers alike in the heart of Silicon Valley.

Foot traffic in Downtown San Jose rose 7 percent in the year leading up to April, indicating more people are returning to enjoy the area's offerings. The resident population held steady at about 23,000, a figure higher than in mid-2023 and consistent with recent years. Office vacancy rates edged up slightly to 29 percent, yet average asking rents improved significantly to $4.37 per square foot, a 21.7 percent jump from the prior year. These metrics paint a picture of a district adapting and attracting interest amid broader economic shifts.

San Jose State University's growing presence enhances Downtown's vitality, with developments like the Spartan Village on the Paseo providing 700 beds in a repurposed hotel tower since August 2024. This integration supports student life while boosting local activity. The report defines Downtown as the zone from Google's Downtown West near SAP Center and Diridon Station to areas bounded by Julian Street, Fourth Street, and Interstate 280, highlighting a mixed-use environment ready for expansion.

Looking ahead, Downtown San Jose prepares to host major events including the Super Bowl, FIFA World Cup matches, and NCAA men's college basketball games. These occasions will draw visitors and spotlight the city's evolving appeal. New business openings and public space enhancements further contribute to a welcoming atmosphere that invites exploration and investment.

By focusing on these positive trends, San Jose continues to build momentum as a dynamic urban center where innovation meets community. Residents and visitors have ample reasons to engage with Downtown, supporting its role in the region's prosperity.

Source: The Mercury News

Swades Festival Brings Vibrant Indian Independence Day Celebrations to Downtown San Jose

San Jose hosts the Swades: Celebrate India Festival and Parade on August 9 at Discovery Meadow, marking one of the largest Indian Independence Day events on the West Coast. Organized by the Association of Indo-Americans, this gathering draws thousands to honor India's 78th Independence Day with a mix of culture, patriotism, and community spirit. From 1:00 pm to 10:30 pm, attendees can immerse themselves in the festivities at 180 Woz Way, where entry costs range from free to just $3, making it accessible for families and friends to join in the joy.

The event kicks off with a flag hoisting ceremony and national anthem, followed by live performances featuring top local and national artists. Dance, music, and drama showcase India's diverse heritage, while interactive elements like carnival games, a kids zone, and face painting keep younger visitors engaged. Food stalls offer authentic Indian cuisine, a shopping bazaar displays unique items, and art exhibits add creative flair, creating a full day of discovery and connection in the heart of Downtown San Jose.

This festival strengthens San Jose's role as a welcoming hub for cultural exchange, where events like Swades foster unity among residents from various backgrounds. By participating, locals contribute to a lively atmosphere that highlights the city's commitment to diversity and celebration. Downtown San Jose transforms into a stage for global traditions, inviting everyone to experience the energy and build lasting memories.

For more information and for tickets, head over here.

Playback Coffee Brings Analog Vibes and Fresh Brews to San Pedro Square

San Jose welcomes Playback Coffee, a new spot that blends coffee culture with an analog music theme right in the heart of San Pedro Square Market. Opened by Dave Mulvehill of Nuvo Hospitality and Frank Nguyen of Academic Coffee, the cafe at 87 N. San Pedro St. draws inspiration from the city's rich radio broadcast history. Visitors can enjoy a menu of contemporary drinks in a relaxed setting that nods to vintage sounds, making it a fresh addition to the local scene.

The grand opening on July 26 drew hundreds with live DJ sets that had people dancing under the afternoon sun, while lines formed for orders. This event showcased the cafe's focus on community and entertainment, turning a simple coffee run into a social highlight. Mulvehill's portfolio includes nearby favorites like the Pressroom, Hella Good Burgers and Shakes, Dr. Funk Rum House & Kitchen, Five Points Cocktail Bar, and O’Flaherty’s Irish Pub, strengthening the area's appeal as a hub for diverse experiences.

Nguyen, who started Academic Coffee as a pop-up in one of Mulvehill's venues back in 2017, emphasizes his deep ties to Downtown San Jose, where he raises his family and builds connections with neighbors. Their collaboration fills a space previously held by Voyager Coffee, now relocated, and reflects a shared vision for hands-on involvement in the community. Mayor Matt Mahan attended the opening, noting the importance of such investments in revitalizing the downtown area.

Playback Coffee operates daily from 7 a.m. to 7 p.m., offering a consistent spot for locals and visitors to unwind.

Source: SVBJ

Discover South First Fridays: San Jose's Vibrant Art Walk in the SoFA District

San Jose comes alive on the first Friday of each month with South First Fridays, a celebration of creativity that draws locals and visitors into the heart of the SoFA District. Galleries and museums open their doors wide, showcasing fresh exhibitions from talented artists who capture the essence of innovation and culture. From paintings that explore human connections to immersive installations reflecting diverse heritages, the event offers a chance to engage directly with the works and their creators. This gathering highlights the city's commitment to fostering artistic expression, turning ordinary evenings into memorable explorations of visual storytelling.

The STREET MRKT adds an energetic layer to the experience, transforming South First Street into an open-air marketplace where independent artists display and sell their unique pieces. Food trucks serve up local flavors, while live DJ sets keep the atmosphere lively into the night. Venues like the San Jose Institute of Contemporary Art and MACLA feature standout shows, including explorations of cultural roots through folk-inspired art and textile innovations. These elements combine to create a family-friendly space that encourages everyone to support the creative community and discover new favorites.

Beyond the core area, the event extends to the Historic District and Martha Gardens District, with additional spots hosting photography tributes and poetry performances. San Jose's art scene thrives through such initiatives, building connections among residents and reinforcing the city's role as a hub for cultural growth. Attending South First Fridays not only provides entertainment but also contributes to the ongoing vitality of Downtown San Jose, where every visit helps nurture a brighter future for the arts.

The next South First Friday is... today! Come on down from 5-9pm. The Street Market runs from 5pm-10pm. Admission is free and it is family friendly.

Source: South FIRST FRIDAYS

Silicon Valley Advocates Rally for VTA to Join Regional Transit Funding Effort

Transit supporters in San Jose gathered recently to urge the Valley Transportation Authority to participate in a promising regional funding initiative that could enhance public transportation across the Bay Area. About 30 people rallied outside the Santa Clara County Government Center on July 30, emphasizing the value of Senate Bill 63, which enables a half-cent sales tax measure for the 2026 ballot. This move would unite agencies like VTA with BART, Caltrain, and others to address shared financial challenges and create a more connected system for commuters.

The bill, led by state Senators Scott Wiener and Jesse Arreguín, has already passed the Senate and awaits Assembly approval. VTA faces multi-million dollar deficits in the years ahead and has been exploring new revenue options, making this an opportune moment to opt in. A workshop on the topic occurred on August 1, with the board set to decide at its August 7 meeting ahead of the August 11 deadline. Joining would ensure funds generated locally contribute directly to Santa Clara County's needs, strengthening services that support daily life in San Jose.

Advocates highlight how this collaboration builds momentum for cooperative transit solutions, drawing participants from across the region to focus on the South Bay. Eugene Bradley of Silicon Valley Transit Users noted the growing unity among agencies, which could lead to reliable, efficient options for residents. Seamless Bay Area Executive Director Adina Levin addressed the crowd, reinforcing the call for action that promises stability amid uncertain budgets.

By embracing this regional approach, San Jose positions itself as a leader in sustainable mobility, fostering easier access to jobs, education, and entertainment throughout Silicon Valley. Investments like these pave the way for expanded routes and modernized infrastructure, benefiting families and businesses alike. Residents can stay informed on the progress and voice support to help shape a seamless transportation network.

Source: San Jose Spotlight

Downtown San Jose Prepares for Major Events with New Art on the Market Street Garage, but at a Price

San Jose keeps enhancing its urban landscape through ambitious public art initiatives that promise to draw visitors from near and far. The latest project involves a $1.8 million installation on the facade of the Market Street parking garage adjacent to San Pedro Square. Created by artist Brian Brush, this abstract work combines color, light, industrial materials, and LED elements to create a dynamic visual experience. Construction begins on August 8, with demolition wrapping up in time for the 2026 Super Bowl, and full completion expected by August 2027. This timing aligns perfectly with the city's role in hosting both the Super Bowl and FIFA World Cup games, setting the stage for Downtown San Jose to shine on a global scale.

Unfortunately, the project requires a temporary closure of the four Moment San Pedro artisan stores housed in the garage since June 30. Moment serves as a vital incubator for small businesses, providing affordable brick-and-mortar spaces in high-traffic areas with two-year leases. Over the years, more than 20 businesses have thrived in these San Pedro storefronts, gaining stability and community connections that extend beyond pop-up events. The other Moment locations on Post Street and Paseo de San Antonio remain open and vibrant, continuing to support local entrepreneurs.

Looking ahead, the Moment team aims to reopen the San Pedro spaces by early 2027, once construction concludes, allowing displaced businesses the chance to return and build on their progress. This development ties into broader efforts like the Threads Woven mural on San Pedro Square and relaxed rules in entertainment zones, all designed to boost foot traffic and energy in Downtown San Jose.

Source: San Jose Spotlight

Mazza Pizza N Grill Brings Fresh Flavors to the SJSU Area

San Jose's food landscape keeps evolving with local spots like the newly rebranded Mazza Pizza N Grill at 484 E. San Carlos St. This pizzeria, previously known as San Carlos Pizza, has undergone a thoughtful transformation under the same family ownership. Manager Yousef Latifi led the effort to update the over 20-year-old establishment, drawing from its roots while introducing a name that nods to the Farsi word for tasty. The result is a welcoming space that blends familiar comforts with new energy, perfectly positioned near San Jose State University to serve both longtime residents and incoming students.

The renovations touch every corner of the restaurant, from a freshly painted interior and upgraded patio to modern kitchen equipment like a new drink cooler, thermometer, and digital scales. At a cost of about $30,000, these changes support an expanded menu featuring a revamped pizza sauce, in-house garlic chicken strips, tri-tip steak toppings, and Grande-branded mozzarella cheese. Plans for Mediterranean-inspired wraps add even more variety, complementing the Italian staples and creating options that reflect San Jose's diverse tastes. Customers have responded positively to the updates, with initial confusion over the new signage giving way to enthusiasm for the refreshed concept.

Yousef Latifi has focused on building connections with the nearby university community, partnering with sororities and fraternities to promote the shop through flyers and potential philanthropy events as the fall semester approaches in late August. A strong social media presence on TikTok, Instagram, and Facebook helps spread the word, showcasing the vibrant offerings to a wider audience. Core favorites remain unchanged, including the $9.99 one-topping 10-inch pizza, various pastas like chicken alfredo, halal chicken and steak kabob platters, and beer alongside the meals.

Open daily from 11 a.m. to 10 p.m., Mazza Pizza N Grill offers convenient delivery through apps such as DoorDash, Uber Eats, and Postmates, with in-person and phone orders available too.

Source: SVBJ

MiGi Cera Candles Celebrates Grand Opening in Downtown San Jose

Downtown San Jose welcomed a new addition to its creative scene with the recent grand opening of MiGi Cera Candles at 100 N. Almaden Ave. in San Pedro Square Market. The ribbon-cutting ceremony on July 18 featured remarks from Mayor Matt Mahan and the San Jose Downtown Association, marking the transition from a successful pop-up to a permanent storefront. This family-owned business, which began in 2018 when owner Marcelina Castro started crafting candles from her kitchen during maternity leave, now offers a dedicated space for non-toxic, handcrafted candles and self-care products. Named after her daughters Milah and Giannah, MiGi Cera Candles embodies personal touches that resonate with the community's spirit.

The shop emerged from the MOMENT Paseo program, a Downtown initiative launched in May 2024 to support local entrepreneurs by reducing barriers to retail. MiGi Cera Candles quickly gained traction in its shared pop-up space, drawing crowds eager for candle-making and soap-making workshops. Visitors can now explore signature scents blended from multiple oils, often inspired by loved ones and meaningful places. The new location serves as more than a retail spot, providing a venue for hands-on classes where people create, connect, and relax amid San Jose's lively atmosphere.

Castro's deep roots in San Jose made San Pedro Square the ideal choice for this expansion, surrounded by restaurants, bars, and shops that enhance the area's appeal. During the opening, special deals like buy-one-get-one-half-off on candles attracted enthusiastic attendees, highlighting the shop's commitment to community engagement. Open daily, MiGi Cera Candles invites residents and visitors to join workshops or pick up eco-friendly items, adding to the growing list of unique experiences that make Downtown San Jose a hub for innovation and community.