Switching gears, let's have a good look at the logo and slogan that will adorn hundreds (maybe thousands) of buses and light rail trains in the region. This is what will represent transportation in the most technologically advanced and innovative region in the entire world:
What... the... %@#&.
The first thing I think of when I see this logo is a Christian Fellowship. I'm Catholic and have nothing against religion, but that is not the vibe a transportation company should exude, except for perhaps a mortuary, hearse manufacturer, or ambulance company. Speaking of which, that is the second thing that comes to mind--a hospital like Good Samaritan or O'Connor. Have one more look.
Next the slogan seeps into your brain... "Solutions that move you." As Sal points out in his piece, "Solutions that move you" makes our transportation system sound like a laxative. That's right, the perception is that VTA is something that helps you go to the toilet. If you think I'm overrating, show the image below without the "Valley Transportation Authority" text to anyone that is not familiar with VTA and ask them what product they think this company produces:
To prove that this is not an early April Fools joke, here is what all of our buses will eventually look like:
Let me ask you, what about this logo represents Silicon Valley? Where do you see innovation, or diversity, or technology, or sunlight, or even transportation in this logo? I can't imagine a more vapid representation of Silicon Valley to slap on the side of our entire transit network.
How did this happen? There were focus groups, people voted, this was a community decision. This logo is supposed to represent a peaceful ocean and sky, the white reminiscent of a seagull gliding through the air. Of course people are going to like in isolation, the logo reminds them of a vacation in a coastal town. But guess what--we are not Santa Cruz, Monterrey, or Hawaii, and we are definitely not San Francisco. Where does the ocean touch Silicon Valley? When was the last time you saw a seagull gliding through Downtown San Jose?
This is so misguided, it's apalling. The last time the VTA changed their logo was 1998. That means we could be stuck with this aberration for the next 20 years! We have so many intelligent, creative, passionate people working in San Jose. We shouldn't settle, we can do better than this. We have accomplished so much as a region, we cannot let this be our brand.